Overview
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
WooCommerce refund
Handy e-commerce plugin.
I also use it for the same purpose for another business …
WooCommerce, powerful, flexible, and very customizable.
Love WooCommerce
Makes e-commerce easy for WordPress
WooCommerce - Great option for [a] new eCommerce business, if you know website hosting
WooCommerce for all your online stores
Woocommerce helps me easily book more photography sessions
Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply
WooCommerce is awesome
WooCommerce is great for small-to-medium sized businesses who want to get up and running quickly and want more control over their software.
WooCommerce Provides A Stable Launchpad For Businesses of All Sorts
Free and customisable, but not user friendly or polished.
Easy to implement, most amazing tool with superb features for making anything virtually possible.
Awards
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Popular Features
- Website integration (84)6.969%
- Product catalog & listings (83)6.969%
- Visual customization (81)6.868%
- Product management (84)6.363%
Reviewer Pros & Cons
Pricing
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
24 people also want pricing
Alternatives Pricing
What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
What is BigCommerce?
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
Features
Online Storefront
Features for creating an online storefront with a browse-able product catalog.
- 6.9Product catalog & listings(83) Ratings
Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.
- 6.3Product management(84) Ratings
Product catalog can be easily updated.
- 2Bulk product upload(67) Ratings
Admins can upload products in bulk using spreadsheets.
- 6.9Branding(73) Ratings
Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)
- 6.2Mobile storefront(77) Ratings
Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.
- 6.8Product variations(77) Ratings
Products with variations or configurable options are easy to list and easy to browse.
- 6.9Website integration(84) Ratings
Integrates with an existing company website or blog.
- 6.8Visual customization(81) Ratings
Users can customize the look & feel of the storefront; storefront is visually attractive.
- 6.8CMS(63) Ratings
Beyond product catalog, includes basic content creation and management features such as blogging capabilities.
Online Shopping Cart
Features that facilitate the collection of items so that customers can purchase them as a group.
- 6.8Abandoned cart recovery(52) Ratings
Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.
- 5.6Checkout user experience(80) Ratings
Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.
Online Payment System
Features related to processing online payment for eCommerce purchases.
- 5.6eCommerce security(75) Ratings
Security measures are in place to prevent a breach of sensitive payment information.
eCommerce Marketing
Features related to marketing for eCommerce websites
- 5.6Promotions & discounts(80) Ratings
Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.
- 5Personalized recommendations(66) Ratings
Display or recommend certain products depending on the customer’s identity or shopping/browsing history.
- 5SEO(72) Ratings
The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
eCommerce Business Management
Features related to business management and administration of eCommerce operations
- 1.6Multi-site management(40) Ratings
Administrators can manage multiple storefronts or websites under one umbrella.
- 6.3Order processing(79) Ratings
Includes tools or integrations for order processing.
- 6.9Inventory management(78) Ratings
Includes tools or integrations for managing inventory.
- 2Shipping(73) Ratings
Includes tools or integrations for order fulfillment of physical products.
- 5.7Custom functionality(75) Ratings
Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is WooCommerce?
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
WooCommerce Video
WooCommerce Integrations
WooCommerce Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(254)Attribute Ratings
Reviews
(1-25 of 59)Solid ecommerce solution for our retail business
- There are a lot of layout options for vertical images.
- It has low comission rates
- It's easy to pick up and integrate with other mainstream tools
- The listings are very easily updatable
- I find it a bit expensive, especially compared to some of its newer competitors
- It doesn't have as much technical documentation as other tools like Shopify
- There aren't a lot of plugins for it
Handy e-commerce plugin.
I also use it for the same purpose for another business due to its plug-and-play nature and ease of use.
- Plug-and-play.
- Good security.
- Constantly updated.
- E-commerce solution.
- A lot of features involve the addition of more plugins.
- Accept crypto payments.
- Updating it is very easy because it runs on WordPress and you use WordPress' plugin update architecture.
- There are lots of third party plugins to add whatever functionality you need. You also only install the add-ons that you need so you don't have a very bloated system.
- There are many different payment systems that you can use with WooCommerce
- It is easy to add new products because it uses Wordpress' editor.
- It easily integrates with external services like print on demand services.
- Because of the add-ons you need to install to expand the functionality, it takes time to research each add-on
- It is not a "install and use right out of the box solution" like some online store services. You need to configure everything.
- To get a nice store you also have to configure all the other Wordpress parts like choosing a good Wordpress theme.
- It takes a lot of work to get a nice looking store
Makes e-commerce easy for WordPress
- Quick and intuitive install and configuration.
- Sales tax management.
- Shipping fee management when drop-shipping from multiple manufacturers.
- Template customization requires technical capabilities.
WooCommerce also makes it easy to track our online sales and manage our inventory.
- Inventory Management.
- Sales Reporting.
- Processing eCommerce Orders.
- Integration with WordPress.
- WooCommerce can be dependent on other plugins.
- While the base is a good start, you need to purchase lots of additions.
- WooCommerce is not very customizable out of the box.
WooCommerce for all your online stores
- Most popular payment gateways.
- Many integrations.
- Many plugins.
- Back end dashboard is slow.
- Check out is to complex unless you use a plugin to remove fields when not needed.
I wouldn't use it if felt I [didn't] need a complete online store. In some cases I will use a form builder with a payment gateway.
- Free base package means I can use it when I need to and not pay for it when I'm not using it
- I can customize the e-commerce options and integrate the calendar booking
- Payment processing is quick and easy and I can choose my provider
- I have to install plugins to add the functionality I need
- Sometimes I get conflicts between the plugins I have to install
- Sometimes customization is not straightforward
Great e-commerce solution for new and smaller businesses needing to get online quickly and cheaply
- Implementation is quick and straightforward.
- The free base software is often enough for most clients.
- Customization options are endless with add-on plugins.
- Because of how the WordPress database is structured, WooCommerce isn't great for large or complex e-commerce sites.
- More out-of-the-box options would be nice within the base software.
- Because add-on plugins are developed by 3rd parties, sometimes you get conflicts that break things.
For large e-commerce stores with a huge number of SKUs or very high order volume, WooCommerce will begin to get bogged down managing all of the data in the database. Sometimes it's hard to find the right plugins to do the exact customization you're needing.
- Easy to add/edit products.
- Easy to update stock status.
- Integrates nicely with WordPress.
- Reports are VERY basic -- it requires additional plugins.
- Search is VERY basic -- it requires additional plugins.
- Putting products on sale/offering a discount is VERY basic -- it's better if you have special plugins.
Easy to implement, most amazing tool with superb features for making anything virtually possible.
- The first thing which impressed me the most is that it is free. Another thing which is most admirable is its compatibility.
- I prefer it for its integration. It is perfectly used for building multiple sites.
- One of the most appealing things is that it is open source. I think there is no other powerful E-commerce platform than this. WooCommerce is one of the matchless online shops. Its mobile application is very much beneficial that helps me in managing my store conveniently via mobile phones. It is really a good way of managing the online store. We can easily upload products, can make any modifications, and also assigning variations is easy through this.
- Moreover, the availability of thousands of plugins further helps us a lot in extending the functionality of WooCommerce so conveniently.
- I am a satisfied user of WooCommerce. I do not encounter any major issues with it yet.
- However, initially, it is quite difficult to build and manage a WooCommerce store, but if you have additional technical skills then it becomes really friendly, but this is not a big deal.
A gold standard when it comes to quickly and easily integrating ecommerce with your site.
- Easy integration
- Online support
- Worldwide usage
- Learning curve
- Updates must be managed to avoid compatibility issues
WooCommerce is flexible for any ecommerce store
- Personalized Coupons
- Easy Checkout
- Easy Integrations
- One click checkout
- Categories management
- Multiple coupons
- Custom tags for products or promotions
Also there are groups in Facebook, LinkedIn to provide support or guidance to WooCommerce. But the learning curve is kind of complex. Depending on the business needs.
If you want an easier and better UI, you can use Shopify, it's easier to understand, manage but less easier to customize.
Low cost & quality online shopping solution
- Ease of setup
- Low cost, You can start online shop with almost 0$.
- Big community around it for trouble shooting problems
- Does not provide everything out of the box, for certain features you will have to install additional plugins.
- Their own addon plugins are costly.
- The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
- Low cost quick online shop setup
- Very easy to set up
- Good support from the community for trouble shooting issues.
- You have to manage your own server for performance optimization
- Based on PHP, there is always a chance of getting hacked if you use too many third party plugins
- Does not cover everything out of the box - for an example hiding other shipping methods if free shipping is applicable. Weight based shipping etc.
- Ability to be customized
- Strong developer network
- Strong ongoing support
- Often times requires third party plugins to achieve functionality
- Keeps track of product inventory, including details of product variations such as colors and sizes if required.
- Keeps track of orders so that the shopkeeper has one place to log in and see the status and history of orders to her shop.
- Creates shop-related pages automatically. Once you add one or more products, they will automatically appear on your shop home page. Additionally, pages for viewing shopping carts and for checking out are automatically created.
- WooCommerce does not come with support for any payment gateway out of the box. Setting up each payment gateway requires an extra plugin, each of which has its own requirements for configuration. In some sense, this can't be helped, as each gateway has to be set up differently. However, WooCommerce could have provided a "wizard" to guide users through the process for the major payment gateways.
- WooCommerce does not make it easy to set up shipping solutions. This has been a major headache for my clients.
- WooCommerce does not provide printable packing slips or invoices out of the box. Although I know of a plugin that does an admirable job of adding this feature, it seems like something that should be part of the package.
- WooCommerce does not have truly first-class templates for showcasing products. In this aspect, it is way behind Squarespace and Wix.
E-commerce solution - easy but complete
It has solved our need to have an e-commerce platform, managed by ourselves with many features, and keep costs under control.
We sell very few products but the feature and the very fast learning path of Woocommerce give us the possibility to have a very professional e-commerce service on our site.
- Simple to use.
- Free (at least if you use the basic features).
- Well-supported.
- Tons of plugins and addons.
- Seamlessly integrated with most WordPress themes.
- Fast learning path.
- Some plugins are overpriced.
You can integrate with other platforms and exchange data using integrations or API.
Great tool for your e-commerce store SEO!
- Extensibility.
- Easy of use.
- Access to the source code.
- It could cut back this trend of starting to charge per add-ons on recurring basis.
- Works with existing WordPress sites.
- Can be customized with plugins to fit most use cases.
- Great way to make a store for a side hustle.
- Could be more user friendly and have better internal analytics.
- Would love to be able to do more dynamic customizations without a plugin.
- Leaner code in the front end would be appreciated to improve code-to-text ratio.
It does the job and works great.
- Ease of use.
- Simple setup.
- Tons of extensions and plugins.
- It can have issues with more complex stores.
- It can be heavy on load times.
- Plugins and extensions can be costly.
Extensible e-commerce solution
- Product and inventory management.
- Extensive plugin ecosystem for various extensions to functionality.
- Catalogue or e-commerce sites.
- Multi-brand options.
- Improved basic features.
- Better SEO by default.
- More validation around plugin stability.
On the flip side, it may be a little more manual to set up than a fully fledged solution out of the box as it is less prescriptive, so there is an element of needing to know what you want and sometimes searching a little to find it (or outsourcing custom dev).
WooCommerce to your e-commerce rescue!
If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
- Ease of use.
- Slew of plugins to get anything achieved.
- Great support from the company.
- Can easily build products, either real or virtual, or even subscriptions.
- Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
- Some of the additional plug-ins are very expensive, but yet necessary.
- WooCommerce is easy to use and integrate with any WordPress theme.
- We can integrate any payment gateway to WooCommerce with easy steps.
- WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
- For a startup or small business company WooCommerce is best to use.
- You need a lot of plugins for WooCommerce extra features.
- WooCommerce slows down your page speed.
- WooCommerce is free to use.
- WooCommerce supports every payment gateway including PayPal, Instamojo, Razorpay, Stripe.
- Listing unlimited products to WooCommerce is free.
- Add unlimited features to WooCommerce without paying for it.
Build-a-store with WooCommerce
- Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
- Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
- The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
- Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
- There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
WooCommerce and WordPress - a winner's combo
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
- Shopping cart.
- Payment gateways.
- Email and bulk email.
- Multiple store inventories.
- Works with all WP Themes.
- WordPress seamless integration.
- Ease of use and maintain.
- Scalability.
- Localization.
- Growing number of plugins.
- Fast.
- Different dashboards.
- Back end analytics.
- Marketing features.
- Customization.
- The GUI can be improved.
- Better image handling.
- Additional check out add ons.
- Ability to customize geolocation.
- The widgets are sometimes not performing.
As an engineer I am always thinking about new applications and improvements, and WooCommerce gives me all that, whatever I want to do it's fairly easy because there's always an existing plugin, I rarely have to write my own code.
It doesn't have a steep learning curve, and this is a plus. Sometimes there are conflicts between plugins and support is limited, but if you want a free open source solution that can be escalated to something really robust, I think it's the answer.
- It's easy to get started.
- The plugin ecosystem is well developed.
- There is quite a bit of customization the front-end needs to work with most sites.
- Most plugins provide just enough functionality before you have to pay.